Brand Culture: The DNA of a Brands Experience

By |2019-06-07T21:16:21+00:00February 27th, 2019|Branding|

This is a story about Brand Culture and the DNA of a Brands Experience. Every great brand aspires to achieve it, yet few take the disciplined steps to be courageous enough to experience it. Instead pride, ego and cowardice become the story.  With the proper leadership your brands story can thrive creating a strong brand culture. 

Grow from small to middle

By |2019-06-07T22:27:34+00:00September 17th, 2017|Branding, Uncategorized|

The formula for growing from small to middle is more simple than we may think.  Challenges most brands face in our noisy world. Patience, resources and time to implement a proper growth strategy properly.  Too often companies are sold marketing products which have little impact on the growth of their brand. For example, they create an

The colorful recipe for brand growth

By |2019-06-07T22:47:20+00:00August 27th, 2017|Branding, Uncategorized|

The colorful recipe for brand growth.  Every brand seeks it, yet only a few get to experience it. Only the bold know how to produce and replicate it.  Technology has created new tools and opportunities for growing your brand.  Opportunities exist unlike any other point in history. Be bold and explore the treasures that produce

The Secret Art of Tweeting

By |2017-09-23T03:07:24+00:00August 19th, 2017|Branding, Influence, Twitter, Uncategorized|

| The Secret Art of Tweeting | What is the secret art of tweeting?  Every brand wants to get noticed by the little turquoise canary that sings, chirps and tweedles words and abbreviations like; Retweet (RT), handle, #hastag, Lists, IMHO, #FF, Tweep, Twitterat and even Twitterverse.  The Secret Art of tweeting is learned through the experience

What is a growth executive

By |2017-09-23T03:07:24+00:00August 12th, 2016|Growth, Uncategorized|

What is a growth executive? In our bold new world of pixels, WordPress, permalinks and meta.  You can discover innovations, definitions and acronyms that create new meaning. In fact if you listen closely they may resemble the wi/fi and colorful aroma at your local coffee shop. There is no doubt our digital world is creating a new frontier with doors

Ten Business Development and Sales Tips From A Social Brand Connector

By |2017-09-23T03:07:24+00:00April 11th, 2016|Business Development, Uncategorized|

| Ten Business Development and Sales Tips From A Social Brand Connector | Ten Business Development and Sales Tips From A Social Brand Connector.  When we a create passion from uncovering opportunity by reaching rock bottom. We begin to see things from many different angles and begin to put together the pieces of the puzzle. The

The Life of a Social Entrepreneur

By |2017-09-23T03:07:24+00:00October 14th, 2015|Entrepreneurship|

| The Life of a Social Entrepreneur | Simply defined, social entrepreneurship, is finding creative solutions to social problems. The life of a social entrepreneur creates marketing efficiencies that consider the future effect of social, cultural, and environmental issues. A social entrepreneur is consistently working to evaluate ideas with the goal of aligning creative thought,

Social Listening Creates Opportunity for the CMO

By |2017-09-23T03:07:25+00:00September 27th, 2015|CMO, Uncategorized|

| Social Listening Creates Opportunity for the CMO | Listening is a loving action that can lead to a deeper connection, genuine social engagement and a real time opportunity for the CMO to become creative with the foundation of your brand. In the innovative chaotic world were fiction can become reality listening shines a new