Common social media marketing shortfalls

 

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| Common social media marketing shortfalls |

Nelson De La Nuez - Get Out of Jail

Recognizing many common social media marketing shortfalls.  After analyzing many companies in a variety of industries here are the most common social media marketing shortfalls when it comes to having a marketing strategy to compete in our  competitive marketplace.

Below are 10 of the most common social media marketing mistakes made by businesses and brands that are seeking growth.

Businesses fail to see the enormous opportunity to create evangelists and promoters of your products and or services

Businesses have yet to develop a social media strategy or plan

Businesses often put people like temporary employees or junior staff members in charge of their social media campaigns

Businesses use social media to bombard their clients with in your face sales related content and information when in fact there are very specific ratios in your strategy and plan for sales and non sales related value content

Businesses fail to produce new, original and unique content

Turn their marketing strategy into a popularity contest

Fail to devote an adequate resources to a sound strategy

Failure to cut budgets and streamline traditional marketing avenues which are less effective in our current innovative world

Fail to offer prospects and clients a reason to join your social media network

Hire the wrong marketing agency which focuses on more traditional forms of marketing

Your goal with social media should be to become a trusted resource and communicate effectively with your clients and prospective clients by using a combination of sales and non-sales related value content.

A quote simplifying your overall objective, “Turn people into acquaintances, acquaintances into clients and clients into strong evangelists” by Paul Bradley Smith.

Social media is a very powerful tool if used properly.  Failing to construct a sound social media strategy and plan is like trying to use a dull tool on an important project.  Don’t get left behind by your competition.  Develop a plan and strategy which gets results.

To learn more about how social media can make your business generate a greater number of healthier leads I am available for a Skype conference, interview, speaking engagement, consulting and other social media related services.

Please fill out the following contact form for more information.

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By |2017-09-23T03:07:27+00:00July 5th, 2012|social media, social media shortfalls|0 Comments

About the Author:

Paul Bradley Smith a #socialbrandconnector. Helps connect bold brands to their audience. For brands who want to go from #smalltomiddle, grow with #socialbrandconnector. Paul is a growth, branding and marketing strategist. Paul thrives on finding solutions to tough challenges by looking at them from all angles. Creativity allows unique views that can lead to powerful strategies specific to helping your brand find its audience and grow. Paul Bradley Smith is an expert "Wordsmith", creative thought and uncovering new opportunities. Bold brands speak like a child, focusing on human empathy and emotion. For brands that want to grow from #smalltomiddle grow with #socialbrandconnector

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