| A Creative Brand Connector Finds Opportunity |
A Creative Brand Connector finds opportunity in our world which is being transformed before our eyes. Open them and you can see a vibrant digital world. The changing of the guard between old world habits and new innovative thought. This is creating new opportunity for words like thrive, prosperity and alive like bright colors on a dark canvas. Positive change comes from chaos.
As Anaïs Nin wrote, “In chaos, there is fertility.”
Throughout world history we have seen many booms and busts in significant magnitudes. For the first time in history we have seen a robust transformation of information and large data sets. This has given almost anyone in the world with access to smart phone, computer and laptop the ability to communicate with some of the brightest and intellectual minds with a single key stroke.
Technology is creating new terms like social entrepreneurship, networked life, social network analysis, social influence marketing and new uses to the word convergence. A Creative Brand Connector finds opportunity by these changes.
For example, you can meet key scientists responsible for studying social networks via Coursera www.coursera.org (an online educational technology company) like:
Dr. Michael Kearns – Coursera course, title “Networked Life” – University of Pennsylvania – Professor and National Center Chair Department of Computer and Information Science ~ University of Pennsylvania
Dr. Lada Adamic – Coursera course, title “Social Network Analysis” – Associate professor, School of Information & Center for the Study of Complex Systems ~ EECS University of Michigan
Dr. Ed H. Chi – Met via a Google hangout as a guest on Coursera course title “Social Network Analysis” ~ Dr. Ed H. Chi is a Staff Research Scientist at Google (embedded in Google+) focusing on HCI and Social Computing
What is a networked life? or Social Network Analysis? In summary, it is the study of edges (coauthor-ship relationships) and vertices or nodes (a collection of individuals or entities) and how they connect were we begin to see the hidden architecture and value of social media where it can be used to predict branding a product or service, key business & financial trends and even global virus outbreaks.
In branding a business all the creative elements may be in place, however without the proper social network architecture of edges and nodes the value of the brand will remain constant. Leveraging a social network with the proper strategy we can increase the value of a brand when combined with the proper context and content.
The proper strategy can create a song which whispers the hidden treasure of your brand.
The future belongs to those bold enough to connect key influencers collapsing the six degrees of separation opening up communication to key decision makers of influence. The product of a social network of influence combined with your brand can result in an exponential mathematical movement of both brand awareness and value.
There are many moving parts in understanding digital architecture. A nice responsive website, proper SEO and design are part of the equation like that of a hub in a wheel being the center piece of your strategy. Creative social engagement and connecting the proper nodes with edges is what gives the brand value by the delivery of context and content stimulating demand. This is where the “ROI” rests, having your brand being distributed across the a concentrated network of higher probability conversions.
The word for the right context is called “convergence” where we unite art, science, and spirituality. Building these connections is one of the most important aspects of creative thinking. Combining the proper context, content and images can be extremely powerful.
The creative brand connector recognizes this value and seeks to maximize a brand’s value through creating the proper edges with key nodes/vertices of influence to maximize the value of a brand like that of these scientists.
The proper digital architecture & strategy to build a brand in todays digital world includes:
Structurally sound responsive website
Unique design which enhances your brand image
Blog – Creative new original content & context
Social engagement across all major social channels (Google+, Facebook, Twitter & LinkedIn) with creative content & context
Convergence where we unite art, science, and spirituality to enhance creative thought connecting on an intimate level
We can all learn a lot from some of the masters throughout history. As Leonardo da Vinci wrote, “Principles for the Development of a Complete Mind: Study the science of art. Study the art of science. Develop your senses- especially learn how to see. Realize that everything connects to everything else.”