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A Creative Brand Connector Finds Opportunity

| A Creative Brand Connector Finds Opportunity |

small-icon.hoverA Creative Brand Connector finds opportunity in our world which is being transformed before our eyes.  Open them and you can see a vibrant digital world.  The changing of the guard between old world habits and new innovative thought.  This is creating new opportunity for words like thrive, prosperity and alive like bright colors on a dark canvas. Positive change comes from chaos.

As Anaïs Nin wrote, “In chaos, there is fertility.”

Throughout world history we have seen many booms and busts in significant magnitudes.  For the first time in history we have seen a robust transformation of information and large data sets.   This has given almost anyone in the world with access to smart phone, computer and laptop the ability to communicate with some of the brightest and intellectual minds with a single key stroke.

Technology is creating new terms like social entrepreneurship, networked life, social network analysis, social influence marketing and new uses to the word convergence. A Creative Brand Connector finds opportunity by these changes.

For example, you can meet key scientists responsible for studying social networks via Coursera www.coursera.org (an online educational technology company) like:

Dr. Michael Kearns  – Coursera course, title “Networked Life” – University of Pennsylvania – Professor and National Center Chair Department of Computer and Information Science ~ University of Pennsylvania

Dr. Lada Adamic – Coursera course, title “Social Network Analysis” – Associate professor, School of Information & Center for the Study of Complex Systems ~ EECS University of Michigan

Dr. Ed H. Chi Met via a Google hangout as a guest on Coursera course title “Social Network Analysis” ~ Dr. Ed H. Chi is a Staff Research Scientist at Google (embedded in Google+) focusing on HCI and Social Computing

MyFacebookNetwork01.1What is a networked life? or Social Network Analysis? In summary, it is the study of edges (coauthor-ship relationships) and vertices or nodes (a collection of individuals or entities) and how they connect were we begin to see the hidden architecture and value of social media where it can be used to predict branding a product or service, key business & financial trends and even global virus outbreaks.

In branding a business all the creative elements may be in place, however without the proper social network architecture of edges and nodes the value of the brand will remain constant.  Leveraging a social network with the proper strategy we can increase the value of a brand when combined with the proper context and content.

The proper strategy can create a song which whispers the hidden treasure of your brand.

The future belongs to those bold enough to connect key influencers collapsing the six degrees of separation opening up communication to key decision makers of influence.  The product of a social network of influence combined with your brand can result in an exponential mathematical movement of both brand awareness and value.

There are many moving parts in understanding digital architecture.  A nice responsive website, proper SEO and design are part of the equation like that of a hub in a wheel being the center piece of your strategy.  Creative social engagement and connecting the proper nodes with edges is what gives the brand value by the delivery of context and content stimulating demand.  This is where the “ROI” rests, having your brand being distributed across the a concentrated network of higher probability conversions.

The word for the right context is called “convergence” where we unite art, science, and spirituality.  Building these connections is one of the most important aspects of creative thinking.  Combining the proper context, content and images can be extremely powerful.

The creative brand connector recognizes this value and seeks to maximize a brand’s value through creating the proper edges with key nodes/vertices of influence to maximize the value of a brand like that of these scientists.

The proper digital architecture & strategy to build a brand in todays digital world includes:

Structurally sound responsive website

Proper SEO

Unique design which enhances your brand image

Blog – Creative new original content & context

Proper SEM

Social engagement across all major social channels (Google+, Facebook, Twitter & LinkedIn) with creative content & context

Convergence where we unite art, science, and spirituality to enhance creative thought connecting on an intimate level

We can all learn a lot from some of the masters throughout history.  As Leonardo da Vinci  wrote, “Principles for the Development of a Complete Mind: Study the science of art. Study the art of science. Develop your senses- especially learn how to see. Realize that everything connects to everything else.”

A brand connector can see the light through the forrest.  Connecting the proper brands via the data science of (ie) nodes/vertices with edges we can meet many interesting creative curators, writers, decision makers and people of influence who can share the value of your brand.

These include:

Dorie ClarkDorie Clark – (HBR) Harvard Business Review Contributor, Forbes & Huffington Post Columnist and author of the book “Reinventing You” ` To purchase CLICK HERE

Dorie Clark is a marketing strategist who teaches at Duke University’s Fuqua School of Business. Learn more about her new book, Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press), and follow her on Twitter @dorieclark

Kare Anderson – Emmy Winner ~ Forbes & Huffington Post Columnist – Twitter @KareAnderson

Kare AndersonSayings by Kare Anderson

~ Opportunity is often inconvenient ~ Strengths spread just as fears do ~ As you fix the problem you won’t have to fix the blame ~ Holding onto your anger is like clutching a vibrating pole. The harder you clench, the more every part of your being vibrates in reaction ~ Think well of yourself. The subconscious can’t take a joke ~ Forgive all who have offended you, not for them, but for yourself

Kare Anderson has spoken at over 100 hospitals including Providence Healthcare, Mayo Clinic and Cedar Sinai. She’s presented at over 300 healthcare-related conferences including MGMA, Merck, and AHRA. Kare’s an Emmy-winning former NBC and Wall Street Journal reporter turned public speaker, strategist and “Connective Behavior” columnist for Forbes and Huffington She is the highest-rated, non-branded speaker at Novartis Speakers Bureau. Her methods for communicating to connect have been adopted by three Kaiser Permanente Regions, Hill Rom and intake at Walter Reed Hospital. In her custom presentations she applies trust-building and empathic communication techniques to healthcare situations as diverse as doctor/patient visits, nurse/doctor teamwork and hospital change management. Her other clients are as diverse as SAP, San Diego Padres and The Skoll Foundation. Anderson is a Phi Beta Kappa graduate of Stanford University and Coro Fellow with a Certificate for Practicing Journalists from the London School of Economics. She was the communication coach for nine medical firms. She won her Emmy for her TV series on medical heroes. Kare is a founding board member of Annie’s Homegrown, and serves on several advisory boards including Watermark, TEDxMarin, Raynforest, Gloopt and KlabLab. She is the author of Moving From Me to We, Getting What You Want, Walk Your Talk, and Resolving Conflict Sooner. As David Rockefeller Jr. said after hearing Kare speak, “She forever changes how you see yourself and your world.

Publishing written in Santa Barbara CA

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By | 2017-09-23T03:07:25+00:00 January 6th, 2014|Uncategorized|7 Comments

About the Author:

Paul Bradley Smith and the #socialbrandconnector. As a growth, branding and marketing strategist, Paul enjoys looking at things from all angles. This creates unique views that can lead to powerful strategies specific to helping the message you create for your brand. Paul Bradley Smith is an expert with words, creative thought and uncovering opportunities.

7 Comments

  1. kare January 6, 2014 at 6:53 pm - Reply

    … and Sandra has many talents yet one is her co-authored book, Precision Marketing: http://www.amazon.com/Precision-Marketing-Maximizing-Revenue-Relevance/dp/0749465352

    • Paul Bradley Smith January 7, 2014 at 6:01 am - Reply

      Thanks “K” – Truly appreciate your comments. Finished second revision with some much needed changes and added Sandra’s information with the link to purchase her book. Humbled and honored knowing you took the time to read this.

  2. Jan Gordon January 7, 2014 at 10:07 am - Reply

    Thank you Paul for including me in your very insightful post today. It is indeed true the possibilities are endless when one knows how to listen, observe and speak to their audience and skillfully connect the dots.

  3. Lori Ruff January 9, 2014 at 8:34 pm - Reply

    “The proper strategy can create a song which whispers the hidden treasure of your brand….” and right beside it I see reference to The Beatles “Here Comes the Sun”, one of the most carefree songs that bring to mind feelings of connectivity to everything around us.

    Nice Paul.

    And thank you for the people you call out – all amazing I’m sure as I personally know several (Dorie, Kare’, and Sandra), Follow Peter and am looking forward to reading the rest!

  4. Lona Lee Thull January 10, 2014 at 8:36 pm - Reply

    Paul, you nailed it with your seven steps to build a brand in today’s digital world.

    Having founded thee cruise travel agency, http://www.FriendlyCruises.com, 26 years ago I’ve learned there is a never-ending need to forge ahead and continue building the FriendlyCruises.com brand’s value. These never-ending changes bring wonderful opportunities for our next challenge!

    Paul Bradley Smith, thank you for challenging me and thank you for this good article!

    Lona Lee Thull, Elite Cruise Counsellor Scholar and CEO of http://www.FriendlyCruises.com
    480-358-1496

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