Return on Empathy, Apply, Share and Display It

By |2020-05-02T20:58:20+00:00April 26th, 2020|Brand, Branding, Brands|

Return on Empathy There is no doubt in our current business environment we need to be creative, BOLD, courageous and nimble to survive.  Small businesses, law firms, professional services and technology companies are scrambling to adapt to the current market trends.  As a result of a powerful economic wrecking ball the size

Brand Culture: The DNA of a Brands Experience

By |2021-08-27T14:50:43+00:00February 27th, 2019|Branding|

This is a story about brand culture and the DNA of a Brands Experience. Every great brand aspires to achieve it, yet few take the disciplined steps to be courageous enough to experience it. Instead pride, ego and cowardice become the story.  With the proper leadership your brands story can thrive creating a strong brand

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The Story of a Father Son and a Brand

By |2019-06-07T22:00:07+00:00February 9th, 2019|Branding|

The Story of a Father Son and a Brand.  All great stories begin with a struggle and end with a smile.  Our story is no different.  A father and son at odds growing up with a captivating difference on the gift we call life. This is a story of a father, son and a

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Law Firm Brands – Grow from Small to Middle

By |2020-04-29T15:08:39+00:00September 17th, 2017|Brand, Branding, Brands, CMO, Law Firm Branding, Law Firm Brands|

We help law firms and professional services that want that want to grow from small to middle. The formula for law firm brand growth from small to middle is more simple than we may think.  Challenges most brands face in our noisy world. Patience, resources and time to implement a proper growth strategy properly. 

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The colorful recipe for law firm growth

By |2020-04-16T03:08:08+00:00August 27th, 2017|Branding, Uncategorized|

The colorful recipe for law firm growth.  Every brand seeks it, yet only a few get to experience it. Only the BOLD know how to produce and replicate it.  Technology has created new tools and opportunities for growing your brand.  Opportunities exist unlike any other point in history. Be bold and explore the treasures

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Secret Art of Tweeting

By |2020-04-16T03:19:48+00:00August 19th, 2017|Branding, Influence, Twitter, Uncategorized|

| Secret Art of Tweeting | What is the secret art of tweeting?  Every brand wants to get noticed by the little turquoise canary that sings, chirps and tweedles words and abbreviations like; Retweet (RT), handle, #hastag, Lists, IMHO, #FF, Tweep, Twitterat and even Twitterverse.  The Secret Art of tweeting is learned through the experience

Explaining color to the Chief Marketing Officer CMO

By |2020-04-15T05:54:36+00:00September 27th, 2013|Marketing|

 | Explaining color to the Chief Marketing Officer CMO | How often we find ourselves explaining color to the Chief Marketing Officer CMO.  We have all been there.  On a conference call with a marketing team who thinks they know the path to the perfect message for their brand, yet they are unable to see

The invisible Return on Investment ROI of Social Media

By |2017-09-23T03:07:26+00:00August 14th, 2012|The ROI of social media|

Image by © Nelson De La Nuez - www.kingofpopart.com - Title: Monopoly: Have A Cigar | The invisible Return on Investment ROI of Social Media | How do you calculate the invisible Return on Investment ROI of Social Media? While consulting many doctors, technology professionals and executives of many different industries and verticals it has

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Digital Strategy

By |2017-09-23T03:07:26+00:00August 4th, 2012|Digital strategy|

| Digital Strategy | Everyone these days is in the process planning or building out their social media and digital architecture, yet very few take the time or allocate the proper resources to create a sound digital strategy. In our rapidly changing dynamic digital world we have a tremendous amount of tools available to gain

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