| The Secret Art of Tweeting |
What is the secret art of tweeting? Every brand wants to get noticed by the little turquoise canary that sings, chirps and tweedles words and abbreviations like; Retweet (RT), handle, #hastag, Lists, IMHO, #FF, Tweep, Twitterat and even Twitterverse. The Secret Art of tweeting is learned through the experience of discovering your audience similar to the practice where fermented grapes ultimately become the fragrance of a fine wine.
“With the proper birdseed the turquoise canary can sing a new song specific to standing out, creating new relationships and growth.”
For us to understand this process we must become the process. For example, how we discover the character of our audience, stand out and become the human compass that shares your brands magical story. This is learned like the elegant process of creating a fine wine.
“Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired, and success achieved.” ~ Hellen Keller
Businesses invest a tremendous amount of money for their brands to stand out, yet fail to create the character that engage with their audience and influencers of their brand on their social channels. Your brands audience should be a carefully planned network and built community created by an excellent strategy. Turning your community into relationships you will need to take action by engaging with them by listening and learning from their digital presence. Look at your audiance directly in the eye digitally. Ted Rubin wrote, “How to look people in the eye digitally”
When we are real and engage with our community, we build trust. Trust builds value.
“Trust is the foundation of new beginnings.” ~ pBs #socialbrandconnector
A few wise quotes specific to branding, building community and relationships from Ted Rubin.
“Network Gives You Reach… Community Gives You Power!” ~ Ted Rubin
“ROR: Return on Relationship™, #RonR… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both perceived and real) that will accrue over time through connection, trust, loyalty, recommendations and sharing.” ~ Ted Rubin
A few questions for your brand that should defined in your strategy and plan.
Do you really know your target audience?
Does your brand’s story stand out from all the noise from your competitors? Great reference Dorie Clark’s book Stand Out
Do you have good relationships with your audience?
Does your online reputation match the reputation of the products or services it delivers?
Is your brand fermented grapes (or) the fragrance of the fine wine?
The fragrance of a fine wine takes years to develop. Become this fragrance by learning more about the Social Brand Connector.
Our goal is to find your passion, plan and purpose of your brand’s story. Then deliver it to your audience and community to harvest new relationships that lead to growth. It is important your brand stands out to build new relationships. Below we share with you a few secrets from the art of tweeting.
A few secrets when tweeting your brands message
Spend more time Retweeting your influencers, audience and potential audience than sharing your own message – Sharing is caring – Reference Bryan Kramer’s book: Shareology: How Sharing Powers the Human Economy
Create magical images, context and content that enhance your brands message keeping it very consistent
Find influencers who your audience listens to and engage with them creating new relationships. Most important take action.
Behind every Twitter handle there is a human being – Look at them directly in the eye digitally
Always give credit for those who originally shared the context, content including those who originally created it. You will gain trust and a loyal following
Create public & private Twitter lists of influencers, your brands audience and even those of your competition. Thanks Kare Anderson for teaching us this skill
Directly engage with your brands audience and share their Tweets
Use Nimble a smart CRM that allows you to stay organized and gain insights into your influencers. Take Nimble for a test drive today. CLICK HERE
Our mission at #socialbrandconnector: To create a magical story where your brand stands out, creating new relationships with your audience resulting in growth. We look forward to listening, taking action and learning more about your needs.
Connect, engage, share & build new relationships one tweet at a time.