| Branding |

“You don’t want to be the best at what you do, you want to be the only one”. ~ Jerry Garcia

Branding is one of the most important elements of growing your business.   Your brand is the story behind everything you do.  It should be simple, consistent and reach your target audience.  Your vision, mission, tag lines, and target audience should be clearly defined in your marketing plan.

“To be great, be whole; Exclude nothing, exaggerate nothing that is not you. Be whole in everything.  Put all you are into the smallest things you do.  So, in each lake, the moon shines with splendor Because it blooms up above.” ~  Fernando Pessoa

In order to become great we have developed a simple process to create a new brand, rebrand or simplify your existing brand.  Let’s answer a few questions over a brief introduction.

Branding & Marketing Questions

  • What is unique about your business, brand, product or services?

  • Who are your main competitors?

  • What is the single most important thing that separates you from your competitors?

  • What are your expectations for your marketing efforts?

  • What is your vision and mission statement?

  • How do you want your clients/customers to feel after doing business with you?

  • Who is your ideal client/customer?  (ie) Socioeconomic target – top 1%/upper class/middle class etc

  • What is your total annual marketing budget?

  • Ages of your target audience for product/service?

  • Which of the following marketing inputs is most likely to influence your customers “buying decisions? Product, Place, Promotion or Price?

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