Brand Culture: The DNA of a Brands Experience

By |2021-08-27T14:50:43+00:00February 27th, 2019|Branding|

This is a story about brand culture and the DNA of a Brands Experience. Every great brand aspires to achieve it, yet few take the disciplined steps to be courageous enough to experience it. Instead pride, ego and cowardice become the story.  With the proper leadership your brands story can thrive creating a strong brand

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The Story of a Father Son and a Brand

By |2019-06-07T22:00:07+00:00February 9th, 2019|Branding|

The Story of a Father Son and a Brand.  All great stories begin with a struggle and end with a smile.  Our story is no different.  A father and son at odds growing up with a captivating difference on the gift we call life. This is a story of a father, son and a

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Social Listening Creates Opportunity for the CMO

By |2021-08-27T14:50:03+00:00September 27th, 2015|CMO|

| Social Listening Creates Opportunity for the CMO | Social Listenting Listening is a loving action that can lead to a deeper connection, genuine social engagement and a real time opportunity for the CMO to become creative with the foundation of your brand.  In the innovative chaotic world were fiction can become reality listening shines

Explaining color to the Chief Marketing Officer CMO

By |2020-04-15T05:54:36+00:00September 27th, 2013|Marketing|

 | Explaining color to the Chief Marketing Officer CMO | How often we find ourselves explaining color to the Chief Marketing Officer CMO.  We have all been there.  On a conference call with a marketing team who thinks they know the path to the perfect message for their brand, yet they are unable to see

Social Influence Marketing SIM

By |2017-09-23T03:07:26+00:00September 4th, 2012|Social Influence Marketing|

Image by © Nelson De La Nuez - www.kingofpopart.com - "Pop Alphabet" | Social Influence Marketing SIM | Careful analysis of digital architecture from fertility centers (IVF), dermatologists, orthopedic surgeons, dentists, plastic surgeons and other healthcare organizations illustrates a clear picture of where marketing these services will be in the future specific to how they

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The value of a word of mouth referral for a doctor

By |2017-09-23T03:07:27+00:00July 19th, 2012|Dentists, Dermatologists, Fertlitily Centers, IVF, Marketing, Marketing Analysis, word of mouth referral|

 | The value of a word of mouth referral for a doctor | The value of a word of mouth referral for a doctor is the lifeline for any private medical practice and can rain growth with the proper strategy and marketing partner.  After evaluating many private practices and fertility centers around the nation there are

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LinkedIn Part Four Conclusion

By |2017-09-23T03:07:27+00:00May 17th, 2011|LinkedIn|

| LinkedIn Part Four Conclusion | LinkedIn Part Four Conclusion of the four part blog series on LinkedIn we previously discussed the following topics on the specific dates listed below: Part (i) The value of having a LinkedIn recommendation - Posted February 10, 2011 Part (ii) Strategies in building a solid business community using LinkedIn -

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Hiring the right Marketing Consultant

By |2017-09-23T03:07:28+00:00April 7th, 2011|Marketing|

| Hiring the right Marketing Consultant | Hiring the right Marketing Consultant can be a challenging task.  We currently live in a world where there is a lot of change. The following information might help you see through the giant labyrinth and sail the high seas on where you to spend your marketing monies to get

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What is Social QR Code?

By |2017-09-23T03:07:28+00:00February 25th, 2011|Advertising, Social QR Code, Uncategorized|

What is “Social QR code”?  Social QR Code is a QR Code generator for social media connecting the tangible world to the digital world.  It was specifically created for businesses to promote their social properties on Facebook, Twitter and other social media mediums using QR Codes. For example, users can create a landing page optimized

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