Part (i): How Gerber uses Social Media
Gerber a Nestle company recent launched “The Gerber Generation is looking for the Next Star” contest and it is a phenomenal example in commercial social media marketing. Contests are commonly becoming the go-to tool to turn social media interest into action. Over the next four weeks we will be breaking down the ins and outs of this well thought out campaign in our series, “The Next Gerber Baby: A Case Study on How-To use Contests in Social Media.”
Gerber’s strategy consisted of a contest format that offered prizes to the contestants with the most votes. A contestant would upload a photo of their child and then campaign for votes. Three key factors led to the success of the contest turnout.
Please visit back next week for Part (ii): How Gerber uses Facebook
Social Media Strategist/Blogger
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